B2B SaaS · Web Development
Sample writeupA marketing site that finally pulled its weight.
A vertical SaaS company had a beautiful site that ranked nowhere and converted at 0.6%. We embedded with marketing and sales for a sprint, rebuilt the site on Next.js with conversion-tuned narrative and AI-visibility groundwork, and shipped it inside 9 weeks.
- Client
- Anonymized · Vertical SaaS Platform
- Industry
- B2B SaaS
- Region
- United Kingdom
- Duration
- 9 weeks
The challenge
Beautiful site, bad numbers. 0.6% demo conversion, 4.2s LCP, no schema, no AI-citation groundwork. Marketing was blamed for the funnel; sales blamed marketing for the funnel. Nothing on the site told a buyer what to do next.
The approach
Identify. Build. Adopt.
Identify
One week embedded with marketing + sales. Watched five live demo calls; read the last 30 closed-won and closed-lost notes. The whole site needed to answer three buyer questions on page one: who's this for, what's the proof, what's the next step.
Build
Next.js rebuild on a headless CMS so marketing could ship without engineering. Real customer numbers in every hero. Schema, llms.txt, crawler access, and AI-visibility tracking wired from day one. Core Web Vitals fixed: LCP from 4.2s to 1.1s.
Adopt
Trained marketing to ship blog and case-study pages on the new system; trained sales to send specific page links into the demo prep flow. We stayed embedded for two production sprints to make sure the publishing rhythm survived us.
Outcomes
What changed, measurably.
The site finally argues for us. Sales send links into demos now instead of away from them.
Got a similar leak?
30 minutes with the founders. Bring us the workflow that hurts most. We'll cost the leak live and tell you whether the same playbook deploys here.
More work